Anticipate : knowing what customers need before thay do / Bill Thomas, Jeff Tobe.
Material type:
TextPublication details: New Jersey : John Wiley & Sons, Inc., c2013.Description: v, 218 pages : illustrations ; 23 cmISBN: - 9781118356913
- c2013.
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DSSC LEARNING RESOURCE CENTER | Circulation | Cir./658.8342/T552 (Browse shelf(Opens below)) | Available | 007449 |
Includes index.
Contents: Strategy-- creating and destroying customer value. -- Doing the right things for the the wrong reasons. -- Not all customers are good customers. -- When customers speak-- who hears them?. -- Input is vital--- but involvement multiplies the value. -- It takes two to be engaged. -- Customer focus is a process-- not an event. -- Culture-- The soft stuff is the hard stuff. -- Managing change, performance, and talent. -- Leveraging your culture and value chain.
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