Anticipate :
Tobe, Jeff.
Anticipate : knowing what customers need before thay do / Bill Thomas, Jeff Tobe. - New Jersey : John Wiley & Sons, Inc., c2013. - v, 218 pages : illustrations ; 23 cm.
Includes index.
Contents: Strategy-- creating and destroying customer value. -- Doing the right things for the the wrong reasons. -- Not all customers are good customers. -- When customers speak-- who hears them?. -- Input is vital--- but involvement multiplies the value. -- It takes two to be engaged. -- Customer focus is a process-- not an event. -- Culture-- The soft stuff is the hard stuff. -- Managing change, performance, and talent. -- Leveraging your culture and value chain.
9781118356913
Customer relations.
Strategic planning.
/ c2013.
Anticipate : knowing what customers need before thay do / Bill Thomas, Jeff Tobe. - New Jersey : John Wiley & Sons, Inc., c2013. - v, 218 pages : illustrations ; 23 cm.
Includes index.
Contents: Strategy-- creating and destroying customer value. -- Doing the right things for the the wrong reasons. -- Not all customers are good customers. -- When customers speak-- who hears them?. -- Input is vital--- but involvement multiplies the value. -- It takes two to be engaged. -- Customer focus is a process-- not an event. -- Culture-- The soft stuff is the hard stuff. -- Managing change, performance, and talent. -- Leveraging your culture and value chain.
9781118356913
Customer relations.
Strategic planning.
/ c2013.