Strategic management for global recognition / by Sharon Stephens.

By:

Stephens, Sharon

Material type:

TextPublication details: USA : American Academic Publisher, c2024.Description: xiii, 304 pages : illustrations ; 25 cmISBN:

9781666871296

Subject(s):

DDC classification:

Cir./658.4012/St832/2024 000582

Contents:

Brand history and overview.-- Key challenges facing brand.-- Brand management.-- Brand communication.-- Strategy.-- Packaging labeling and pricing.-- Brand process strategic.-- New product development and failure.

Item type:

Book

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includes bibliography and index.

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