Strategic management for global recognition / (Record no. 9268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00820nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251020b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781666871296 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cir./658.4012/St832/2024 |
| Item number | 000582 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stephens, Sharon. |
| 9 (RLIN) | 13078 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic management for global recognition / |
| Statement of responsibility, etc | by Sharon Stephens. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA : |
| Name of publisher, distributor, etc | American Academic Publisher, |
| Date of publication, distribution, etc | c2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 304 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliography and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Brand history and overview.-- Key challenges facing brand.-- Brand management.-- Brand communication.-- Strategy.-- Packaging labeling and pricing.-- Brand process strategic.-- New product development and failure. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 7575 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial management. |
| 9 (RLIN) | 5311 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
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