Strategic management for global recognition /
Stephens, Sharon.
Strategic management for global recognition / by Sharon Stephens. - USA : American Academic Publisher, c2024. - xiii, 304 pages : illustrations ; 25 cm.
includes bibliography and index.
Brand history and overview.-- Key challenges facing brand.-- Brand management.-- Brand communication.-- Strategy.-- Packaging labeling and pricing.-- Brand process strategic.-- New product development and failure.
9781666871296
Strategic planning.
Industrial management.
Cir./658.4012/St832/2024 / 000582
Strategic management for global recognition / by Sharon Stephens. - USA : American Academic Publisher, c2024. - xiii, 304 pages : illustrations ; 25 cm.
includes bibliography and index.
Brand history and overview.-- Key challenges facing brand.-- Brand management.-- Brand communication.-- Strategy.-- Packaging labeling and pricing.-- Brand process strategic.-- New product development and failure.
9781666871296
Strategic planning.
Industrial management.
Cir./658.4012/St832/2024 / 000582