Strategic marketing management / Dane Butler

By:

Butler, Dane

Material type:

TextPublication details: United Kingdom : ED-Tech Press, c2019Description: viii, 338 pages ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781788824101

Subject(s):

Marketing management

DDC classification:

Cir./658.802/B976

Item type:

Book

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Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Circulation		Cir./658.802/B976 (Browse shelf(Opens below))					Available			009131

Total holds: 0

Contents: Marketing: an introduction-- Strategic planning-- The marketing environment and marketing analysis-- Strategic planning and the marketing process-- Marketing information systems-- Segmentation, targeting and positioning-- Product and brand management-- Marketing: packaging and labeling.

Includes bibliographic references and index.

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