Strategic marketing management / (Record no. 6945)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00944nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230811154727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230811b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781788824101 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DSSC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cir./658.802/B976 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Butler, Dane |
| 9 (RLIN) | 9838 |
| 245 1# - TITLE STATEMENT | |
| Title | Strategic marketing management / |
| Statement of responsibility, etc | Dane Butler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom : |
| Name of publisher, distributor, etc | ED-Tech Press, |
| Date of publication, distribution, etc | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 338 pages ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Contents: Marketing: an introduction-- Strategic planning-- The marketing environment and marketing analysis-- Strategic planning and the marketing process-- Marketing information systems-- Segmentation, targeting and positioning-- Product and brand management-- Marketing: packaging and labeling. |
| 501 ## - WITH NOTE | |
| With note | Includes bibliographic references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 9 (RLIN) | 4509 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | 2023-08-11 | Cir./658.802/B976 | 009131 | 2023-08-11 | 2023-08-11 | Book |