Strategic marketing management /
Butler, Dane
Strategic marketing management / Dane Butler - United Kingdom : ED-Tech Press, c2019 - viii, 338 pages ; 26 cm.
Contents: Marketing: an introduction-- Strategic planning-- The marketing environment and marketing analysis-- Strategic planning and the marketing process-- Marketing information systems-- Segmentation, targeting and positioning-- Product and brand management-- Marketing: packaging and labeling.
Includes bibliographic references and index.
9781788824101
Marketing management
Cir./658.802/B976
Strategic marketing management / Dane Butler - United Kingdom : ED-Tech Press, c2019 - viii, 338 pages ; 26 cm.
Contents: Marketing: an introduction-- Strategic planning-- The marketing environment and marketing analysis-- Strategic planning and the marketing process-- Marketing information systems-- Segmentation, targeting and positioning-- Product and brand management-- Marketing: packaging and labeling.
Includes bibliographic references and index.
9781788824101
Marketing management
Cir./658.802/B976