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Strategic management for global recognition / by Sharon Stephens.

By: Material type: TextPublication details: USA : American Academic Publisher, c2024.Description: xiii, 304 pages : illustrations ; 25 cmISBN:
  • 9781666871296
Subject(s): DDC classification:
  • Cir./658.4012/St832/2024 000582
Contents:
Brand history and overview.-- Key challenges facing brand.-- Brand management.-- Brand communication.-- Strategy.-- Packaging labeling and pricing.-- Brand process strategic.-- New product development and failure.
Item type: Book
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includes bibliography and index.

Brand history and overview.-- Key challenges facing brand.-- Brand management.-- Brand communication.-- Strategy.-- Packaging labeling and pricing.-- Brand process strategic.-- New product development and failure.

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