Principles of marketing : simplified approach for students / Nolan Guillao and Wendy Fernandez- Cabading.

By:

Guillao, Nolan

Contributor(s):

Fernandez-Cabading, Wendy

Material type:

TextPublication details: Bulacan : St. Andrew Publishing House, c2015.Description: iii, 144 pages : illustrations ; 25 cmISBN:

9789710143856

Subject(s):

Marketing

Summary: Contents: Introduction to marketing. -- Marketing segmentation. -- Marketing information system. -- Product. -- Price. -- Place. -- Promotion. -- End-term project worksheet guide.

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Filipiniana		Fil./658.8/G945 (Browse shelf(Opens below))					Available			007801

Total holds: 0

Contents: Introduction to marketing. -- Marketing segmentation. -- Marketing information system. -- Product. -- Price. -- Place. -- Promotion. -- End-term project worksheet guide.

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