Principles of marketing : (Record no. 5609)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00722nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161227b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789710143856 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7270 |
| Personal name | Guillao, Nolan. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | simplified approach for students / |
| Statement of responsibility, etc | Nolan Guillao and Wendy Fernandez- Cabading. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bulacan : |
| Name of publisher, distributor, etc | St. Andrew Publishing House, |
| Date of publication, distribution, etc | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iii, 144 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Contents: Introduction to marketing. -- Marketing segmentation. -- Marketing information system. -- Product. -- Price. -- Place. -- Promotion. -- End-term project worksheet guide. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 7435 |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7271 |
| Personal name | Fernandez-Cabading, Wendy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Filipiniana | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | 2016-12-27 | Fil./658.8/G945 | 007801 | 2016-12-27 | 2016-12-27 | Book |