Advertising and sales promotion / Ken Kaser.

By:

Kaser, Ken

Material type:

TextPublication details: Singapore : Cengage Learning Asia Pte Ltd., c2016.Description: xix, 461 pages : illustrations ; 25 cmISBN:

9789814687379

Subject(s):

Advertising

Summary: Contents: What is advertising. -- Consumer behavior. -- The basics of marketing. -- Product and price planning. -- Distribution planning. -- Promotion planning. -- Advertising media. -- Effective advertising and sales promotion. -- Communicating effective advertising and promotional messages. -- Management of effective advertising. -- Consumer-oriented advertising and sales promotion. -- The economics of advertising. -- Legal and ethical issues affecting advertising. -- Advertising in a future in advertising.

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Circulation		Cir./659.1/K151 (Browse shelf(Opens below))					Available			007640

Total holds: 0

Contents: What is advertising. -- Consumer behavior. -- The basics of marketing. -- Product and price planning. -- Distribution planning. -- Promotion planning. -- Advertising media. -- Effective advertising and sales promotion. -- Communicating effective advertising and promotional messages. -- Management of effective advertising. -- Consumer-oriented advertising and sales promotion. -- The economics of advertising. -- Legal and ethical issues affecting advertising. -- Advertising in a future in advertising.

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