Advertising and sales promotion / (Record no. 5496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00949nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161203b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814687379 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6944 |
| Personal name | Kaser, Ken. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and sales promotion / |
| Statement of responsibility, etc | Ken Kaser. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore : |
| Name of publisher, distributor, etc | Cengage Learning Asia Pte Ltd., |
| Date of publication, distribution, etc | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 461 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Contents: What is advertising. -- Consumer behavior. -- The basics of marketing. -- Product and price planning. -- Distribution planning. -- Promotion planning. -- Advertising media. -- Effective advertising and sales promotion. -- Communicating effective advertising and promotional messages. -- Management of effective advertising. -- Consumer-oriented advertising and sales promotion. -- The economics of advertising. -- Legal and ethical issues affecting advertising. -- Advertising in a future in advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 7578 |
| Topical term or geographic name as entry element | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | 2016-12-03 | Cir./659.1/K151 | 007640 | 2016-12-03 | 2016-12-03 | Book |