Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist.

By:

Rossiter, John R

Contributor(s):

Material type:

TextPublication details: Los Angeles ; London : SAGE Publications, 2018.Description: xi, 566 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781526438652

Subject(s):

DDC classification:

Cir./658.802/R736

Summary: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Item type:

Circulation

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Circulation	DSSC LEARNING RESOURCE CENTER Processing Center		Circulation		Cir./658.802/R736 (Browse shelf(Opens below))					Available			008845

Total holds: 0

Browsing DSSC LEARNING RESOURCE CENTER shelves,Shelving location: Processing Center,Collection: Circulation Close shelf browser (Hides shelf browser)

Previous			No cover image available					Next
Previous	Cir./658.785/T413 Introduction to warehousing operations /	Cir./658.8/K849/2012 Marketing management /	Cir./658.802/M819 Strategic marketing /	Cir./658.802/R736 Marketing communications : objectives, strategy, tactics /	Cir./658.802/W1772 Marketing strategy : a decision-focused approach /	Cir./658.81/B6181 How to write sales letters that sell /	Cir./658.827/K281 Strategic brand management : building, measuring, and managing brand equity /	Next

Includes bibliographical references and indexes.

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

There are no comments on this title.

to post a comment.