Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist.

By:

Rossiter, John R

Contributor(s):

Material type:

TextPublication details: Los Angeles ; London : SAGE Publications, 2018.Description: xi, 566 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781526438652

Subject(s):

DDC classification:

Cir./658.802/R736

Summary: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Item type:

Circulation

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Circulation	DSSC LEARNING RESOURCE CENTER Processing Center		Circulation		Cir./658.802/R736 (Browse shelf(Opens below))					Available			008845

Total holds: 0

Includes bibliographical references and indexes.

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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