Impact of advertising management on consumer behavior / Dennis Costa.
Material type:
TextPublication details: USA : American Academic Publisher, c2024.Description: ix, 330 pages : illustrations ; 25 cmISBN: - 9781666871197
- Cir./659.1/C837/2024 000620
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| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Davao del Sur State College - Santa Cruz Extension | Circulation | Cir./659.1/C837/2024 (Browse shelf(Opens below)) | Available | B000620 |
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| Cir./658.5/C699/2024 Operations and supply chain management / | Cir./658.8/B877/2021 Marketing : an integrated approach / | Cir./658.84/D285/2022 Multi-channel marketing / | Cir./659.1/C837/2024 Impact of advertising management on consumer behavior / | Cir./796/W764/2019 The making of a billion- dollar athlete / | Cir./808.51/V483/2024 The challenge of effective speaking in a digital age / | `Cir./658.834/G174/2024 Impact of sales promotion on consumer behavior / |
includes bibliography and index.
Consumer behavior and marketing strategy.-- Consumer motivation theory and their application.-- Advertising role in the marketing process.-- Advertising and brand management.-- Learning theories and their application in consumer behavior and advertising.-- Marketing consumer behavior and society.-- Methods of advertising research.-- Consumer, advertising and market positioning.
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