Davao del Sur State College Learning Resource Center
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Impact of advertising management on consumer behavior / Dennis Costa.

By: Material type: TextPublication details: USA : American Academic Publisher, c2024.Description: ix, 330 pages : illustrations ; 25 cmISBN:
  • 9781666871197
Subject(s): DDC classification:
  • Cir./659.1/C837/2024 000620
Contents:
Consumer behavior and marketing strategy.-- Consumer motivation theory and their application.-- Advertising role in the marketing process.-- Advertising and brand management.-- Learning theories and their application in consumer behavior and advertising.-- Marketing consumer behavior and society.-- Methods of advertising research.-- Consumer, advertising and market positioning.
Item type: Book
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Davao del Sur State College - Santa Cruz Extension Circulation Cir./659.1/C837/2024 (Browse shelf) Available B000620
Total holds: 0

includes bibliography and index.

Consumer behavior and marketing strategy.-- Consumer motivation theory and their application.-- Advertising role in the marketing process.-- Advertising and brand management.-- Learning theories and their application in consumer behavior and advertising.-- Marketing consumer behavior and society.-- Methods of advertising research.-- Consumer, advertising and market positioning.

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