Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextPublisher: Harlow, England ; New York : Pearson, 2023Edition: 6th editionDescription: xxxi, 696 pages : col. illustrations ; 28cmContent type: - text
- unmediated
- volume
- 9780273750758
- Cir 650.072 Sa871 2012 6th edition
Circulation
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DSSC LEARNING RESOURCE CENTER | Cir 650.072 Sa871 2012 (Browse shelf(Opens below)) | Available | 010325 |
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| Cir/650.01/H127/c1996 Math principles for food service occupations / | Cir/650.01/H127/c1996 Math principles for food service occupations / | Cir/650.142/P229/c2002 The Damn good resume guide : | Cir 650.072 Sa871 2012 Research methods for business students / | Cir/650/B82/c2000 Business partners : workbook / | Cir/650/N385/c2007 Essentials of math with business applications / | Cir/650/N53/c2005 Understanding business / |
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
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