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Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextPublisher: Harlow, England ; New York : Pearson, 2023Edition: 6th editionDescription: xxxi, 696 pages : col. illustrations ; 28cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273750758
Subject(s): Additional physical formats: Online version:: Research methods for business studentsDDC classification:
  • Cir 650.072 Sa871 2012 6th edition
Contents:
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
Item type: Circulation
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Circulation DSSC LEARNING RESOURCE CENTER Cir 650.072 Sa871 2012 (Browse shelf(Opens below)) Available 010325
Total holds: 0

Includes bibliographical references and index.

Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.

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