Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold and Christian Arens

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TextPublication details: New York : McGraw-Hill, c2013.Edition: 14th editionDescription: xxxix, 722 pages : color illustrations ; 28 cmContent type:

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Circulation

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Circulation	DSSC LEARNING RESOURCE CENTER General Stacks		Circulation		Cir./659.1/Ar4/2013 (Browse shelf(Opens below))					Available			010156
	Circulation	DSSC LEARNING RESOURCE CENTER General Stacks		Circulation		Cir./659.1/Ar4/2013 (Browse shelf(Opens below))				c. 2	Available			010308

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Includes appendices and indexes.

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