Normal view MARC view ISBD view

Contemporary advertising and integrated marketing communications /

Arens, William F.

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold and Christian Arens - 14th edition - New York : McGraw-Hill, c2013. - xxxix, 722 pages : color illustrations ; 28 cm.

Includes appendices and indexes.

ISBN: 978-0-07-131838-9

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Marketing

Dewey Class. No.: Cir./659.1/Ar4/2013

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)