Creative strategy in advertising. Bonnie L. Drewniany and A. Jerome Jewler.

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TextPublication details: Boston, Mass. : Wadsworth Cengage Learning, c2011.Edition: Description: xvi, 328 pages : colored illustration ; 26 cmContent type:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER Processing Center				Cir./659.132/D820/2011 (Browse shelf(Opens below))					Available			010271

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Previous	Cir./658.83/M141 Marketing research essentials /	Cir./658.848/K262/2013 Global marketing /	Cir. 659.1 B410 Advertising and promotion : an integrated marketing communications perspective /	Cir./659.132/D820/2011 Creative strategy in advertising.	Cir./659.2/Sco15/2006 Naked conversations : how blogs are changing the way businesses talk with customers /	Cir./659.2/W6431 Public relations : strategies and tactics /	Cir. / 660.6 / An48 / 2019 Principles of plant biotechnology /	Next

Includes bibliographical references and index.

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