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Creative strategy in advertising.

Drewniany, Bonnie L.

Creative strategy in advertising. Bonnie L. Drewniany and A. Jerome Jewler. - . - Boston, Mass. : Wadsworth Cengage Learning, c2011. - xvi, 328 pages : colored illustration ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781424069071

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.
Reklam
Reklamtexter
Advertising
Advertising copy

Dewey Class. No.: 659.132

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