Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.

By:

Solomon, Michael R

Material type:

TextPublication details: Boston : Pearson, 2015.Edition: Eleventh EditionDescription: 604 pages : illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

978-1-292-01741-9

Subject(s):

Consumer behavior

DDC classification:

Cir./658.8342/So471

Contents:

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumer behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER General Stacks		Circulation		Cir./658.8342/So471 (Browse shelf(Opens below))					Available			010153

Total holds: 0

Includes glossary and index.

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