Consumer behavior : buying, having, and being /
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University. - Eleventh Edition. - Boston : Pearson, 2015. - 604 pages : illustrations ; 29 cm
Includes glossary and index.
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumer behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
978-1-292-01741-9
2013038389
Consumer behavior.
Cir./658.8342/So471
Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University. - Eleventh Edition. - Boston : Pearson, 2015. - 604 pages : illustrations ; 29 cm
Includes glossary and index.
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumer behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
978-1-292-01741-9
2013038389
Consumer behavior.
Cir./658.8342/So471