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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, & Michael A. Belch.
Material type:
TextPublication details: New York : the McGraw-Hill Companies, Inc., 2012.Description: xxxv, 769 pages : illustrations ; 27 cmISBN: - 9780071314404
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DSSC LEARNING RESOURCE CENTER Processing Center | Circulation | Cir. 659.1 B410 (Browse shelf(Opens below)) | Available | 010143 |
Total holds: 0
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| Cir./658.83/M141 Marketing research essentials / | Cir./658.83/M141 Marketing research essentials / | Cir./658.848/K262/2013 Global marketing / | Cir. 659.1 B410 Advertising and promotion : an integrated marketing communications perspective / | Cir./659.2/Sco15/2006 Naked conversations : how blogs are changing the way businesses talk with customers / | Cir./659.2/W6431 Public relations : strategies and tactics / | Cir. / 660.6 / An48 / 2019 Principles of plant biotechnology / |
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