Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, & Michael A. Belch. - New York : the McGraw-Hill Companies, Inc., 2012. - xxxv, 769 pages : illustrations ; 27 cm.
9780071314404
Advertising.
Sales promotion.
Communication in marketing.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, & Michael A. Belch. - New York : the McGraw-Hill Companies, Inc., 2012. - xxxv, 769 pages : illustrations ; 27 cm.
9780071314404
Advertising.
Sales promotion.
Communication in marketing.