Business analytics for sales and marketing managers : how to compete in the information age / Gert H.N. Laursen.

By:

Laursen, Gert H.N

Material type:

TextPublication details: New Jersey : John Wiley & Sons, Inc., c2011.Description: xiii, 242 pages : illustrations ; 23 cmISBN:

9780470912867

Subject(s):

DDC classification:

c2011.

Summary: Contents: Introduction. -- Identify what you want to achieve: the menu on a strategic level. --Lead information for identifying valuable customers: the recipe. -- Lead information: what you need to know before launching new sales activities. -- Lead information for customer retention. -- Working with lag information. -- Working with learning information: the recipe. -- Case study of a retention strategy.

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Circulation		Cir./658.8/L379 (Browse shelf(Opens below))					Available			007432

Total holds: 0

Includes index.

Contents: Introduction. -- Identify what you want to achieve: the menu on a strategic level. --Lead information for identifying valuable customers: the recipe. -- Lead information: what you need to know before launching new sales activities. -- Lead information for customer retention. -- Working with lag information. -- Working with learning information: the recipe. -- Case study of a retention strategy.

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