Business analytics for sales and marketing managers : (Record no. 5401)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01006nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160629b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470912867 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | c2011. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6477 |
| Personal name | Laursen, Gert H.N. |
| 245 ## - TITLE STATEMENT | |
| Title | Business analytics for sales and marketing managers : |
| Remainder of title | how to compete in the information age / |
| Statement of responsibility, etc | Gert H.N. Laursen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey : |
| Name of publisher, distributor, etc | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 242 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Contents: Introduction. -- Identify what you want to achieve: the menu on a strategic level. --Lead information for identifying valuable customers: the recipe. -- Lead information: what you need to know before launching new sales activities. -- Lead information for customer retention. -- Working with lag information. -- Working with learning information: the recipe. -- Case study of a retention strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 6775 |
| Topical term or geographic name as entry element | Sales management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 6776 |
| Topical term or geographic name as entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | 2016-06-29 | Cir./658.8/L379 | 007432 | 2016-06-29 | 2016-06-29 | Book |