Marketing / (Record no. 8967)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01880nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0006-8067 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250410084235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241106 2014 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071285469 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DSSC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cir 658 G841 2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Circulation |
| Edition number | 2nd edition. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv |
| 9 (RLIN) | 12605 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Grewal Dhruv and Michael Levy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | McGraw Hill , |
| Date of publication, distribution, etc | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvi, 677 pages : |
| Other physical details | color illustration ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes glossary and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | 1. Section 1: Assessing the marketplace -- 1.1 Overview of the marketing -- 1.2 Developing marketing strategies and a marketing plan -- 1.3 Social and mobile marketing -- 1.4 Marketing ethics -- 1.5 Analyzing the marketing environment -- 2. Section 2: Understanding the marketplace -- 2.1 Consumer behavior -- 2.2 Business-to-business marketing -- 2.3 Global marketing -- 3. Section 3: Targeting the marketplace -- 3.1 Segmentation, targeting, and positioning -- 3.2 Marketing research -- 4. Section 4: Value creation -- 4.1 Product, branding, and packaging decisions -- 4.2 Developing new products -- 4.3 Services: the intangible product -- 5. Section 5: Value capture -- 5.1 Pricing concepts for establishing value -- 5.2 Strategic pricing methods -- 6. Section 6: Value delivery : designing the channel and supply chain -- 6.1 Supply chain and channel management -- 6.2 Retailing and multichannel marketing -- 7. Section 7: Value communication -- 7.1 Integrated marketing communications -- 7.2 Advertising public relations, and sales promotions -- 7.3 Personal selling and sales management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michael Levy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | 2025-04-10 | Cir 658 G841 2010 | 010303 | 2025-04-10 | c2 | 2025-04-10 | Circulation | |||||
| Dewey Decimal Classification | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | 2025-04-10 | Cir 658 G841 2010 | 010302 | 2025-04-10 | 2025-04-10 | Circulation |