Basic marketing : a managerial approach / (Record no. 2149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140313b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710848895 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cir. 658.8 M127 |
| Item number | c1990 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1559 |
| Personal name | McCarthy, Jerome E. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : a managerial approach / |
| Statement of responsibility, etc | E. Jerome McCarthy, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Metro Manila : |
| Name of publisher, distributor, etc | National Book Store, |
| Date of publication, distribution, etc | c1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 734 p. : |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4516 |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4518 |
| Topical term or geographic name as entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | 2014-03-13 | Cir/658.8/M127/c1990 | 001109 | 2014-03-13 | 2014-03-13 | Book |