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Basic marketing : a managerial approach /

McCarthy, Jerome E.

Basic marketing : a managerial approach / E. Jerome McCarthy, - 10th ed. - Metro Manila : National Book Store, c1990 - xviii, 734 p. : ill.

ISBN: 9710848895

Subjects--Topical Terms:
Marketing--Management
Management

Dewey Class. No.: Cir. 658.8 M127 / c1990

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