Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By:

Keller, Kevin Lane

Material type:

TextPublication details: Boston : Pearson, c2013.Edition: 4th edition, Global editionDescription: 590 pages : color illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

978-0-273-77941-4

Subject(s):

Brand name products -- Management

DDC classification:

Cir./658.827/K281

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER General Stacks		Circulation		Cir./658.827/K281 (Browse shelf(Opens below))					Available			010155
	Book	DSSC LEARNING RESOURCE CENTER Processing Center		Circulation		Cir./658.827/K281 (Browse shelf(Opens below))				c. 2	Available			010554

Total holds: 0

Includes index.

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