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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane,

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th edition, Global edition - Boston : Pearson, c2013. - 590 pages : color illustrations ; 29 cm.

Includes index.

ISBN: 978-0-273-77941-4

Subjects--Topical Terms:
Brand name products--Management.

Dewey Class. No.: Cir./658.827/K281

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