Essentials of marketing research / Joseph F. Hair, Jr, Mary Wolfinbarger Celsi, David J. Oritinau and Robert P. Bush.

By:

Hair, Joseph F

Contributor(s):

Material type:

TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 3rd edDescription: xviii, 414 p. : ill. ; 26 cmISBN:

978-0-07-131837-2

Subject(s):

Marketing research

DDC classification:

Cir./658.83/H127/2013

Summary: "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Item type:

Circulation

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	DSSC LEARNING RESOURCE CENTER General Stacks	Circulation	Cir./658.83/H127/2013 (Browse shelf(Opens below))		Available	010258
Book	DSSC LEARNING RESOURCE CENTER General Stacks	Circulation	Cir./658.83/H127/2013 (Browse shelf(Opens below))	c. 2	Available	010453
Book	DSSC LEARNING RESOURCE CENTER Processing Center	Circulation	Cir./658.83/H127/2013 (Browse shelf(Opens below))	c. 3	Available	010672

Total holds: 0

Includes bibliographical references and indexes.

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

The online book link

https://www.amazon.com/Essentials-Marketing-Research-Wolfinbarger-Ortinau/dp/0071318372/ref=sr_1_1?dchild=1&keywords=9780071318372&qid=1628763115&s=books&sr=1-1

There are no comments on this title.

to post a comment.