Essentials of marketing research / (Record no. 8906)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01914cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17294601 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250826104053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120511s2013 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012019098 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-131837-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DSSC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cir./658.83/H127/2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 9 (RLIN) | 12576 |
| 245 00 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc | Joseph F. Hair, Jr, Mary Wolfinbarger Celsi, David J. Oritinau and Robert P. Bush. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 414 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Source | The online book link |
| 521 ## - TARGET AUDIENCE NOTE | |
| Source | https://www.amazon.com/Essentials-Marketing-Research-Wolfinbarger-Ortinau/dp/0071318372/ref=sr_1_1?dchild=1&keywords=9780071318372&qid=1628763115&s=books&sr=1-1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Celsi, Mary Wolfinbarger |
| 9 (RLIN) | 12577 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Oritinau, David J. |
| 9 (RLIN) | 12578 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 9 (RLIN) | 12579 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | General Stacks | 2025-03-26 | Donated from Webster University | Cir./658.83/H127/2013 | 010258 | 2025-03-26 | 2025-03-26 | Book | ||||||
| Dewey Decimal Classification | Circulation | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | General Stacks | 2025-03-26 | Donated from Webster University | Cir./658.83/H127/2013 | 010453 | 2025-07-29 | 2025-03-26 | Book | c. 2 | |||||
| Dewey Decimal Classification | Circulation | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | Processing Center | 2025-03-26 | Donated from Webster University | Cir./658.83/H127/2013 | 010672 | 2025-08-26 | 2025-03-26 | Book | c. 3 |