Essentials of marketing analytics / Joseph F. Hair, Jr., Dana E. Harrison, and Haya Ajjan
Material type:
TextPublisher: New York : McGraw Hill, 2022Description: xviii, 462 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- Cir./658.83/H127 23
Contents:
Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches.
Book
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Book
|
DSSC LEARNING RESOURCE CENTER Processing Center | Circulation | Cir./658.83/H127 (Browse shelf(Opens below)) | Available | 009786 |
Total holds: 0
Includes glossary and index.
Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches.
There are no comments on this title.
Log in to your account to post a comment.