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Essentials of marketing analytics /

Hair, Joseph F., Jr.,

Essentials of marketing analytics / Joseph F. Hair, Jr., Dana E. Harrison, and Haya Ajjan - xviii, 462 pages : illustrations ; 26 cm

Includes glossary and index.

Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches.

ISBN:

LCCN: 2020054555

Subjects--Topical Terms:
Marketing research
Marketing

Dewey Class. No.: Cir./658.83/H127

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