| 000 | 00678nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20260203112835.0 | ||
| 008 | 260203b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-273-75336-0 | ||
| 082 | _aCir./658.8/K849/2012 | ||
| 100 |
_9340 _aKotler Philip. |
||
| 245 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller |
||
| 250 |
_a14th edition ; _bGlobal edition |
||
| 260 |
_aEngland : _bPearson Education Limited, _cc2012. |
||
| 300 |
_a[806 pages] : _billustrations ; _c28 cm |
||
| 500 | _aIncludes appendices, glossary, and index. | ||
| 650 |
_94513 _aMarketing |
||
| 650 |
_94514 _aMarketing management |
||
| 700 |
_aKeller, Kevin Lane _913138 |
||
| 942 |
_2ddc _cCIR |
||
| 999 |
_c9372 _d9372 |
||