000			01623cam a22003734a 4500
001			14116648
003			OSt
005			20251222112752.0
008			050922s2006 nju 001 0 eng
010			_a 2005027678
020			_a9780471747192
035			_a14116648
035			_a(OCoLC)61757953
040			_aDLC _cDLC _dYDX _dBAKER _dUKM _dNLGGC _dOCLCQ _dDLC
042			_apcc
082	0	0	_aCir./659.2/Sco15/2006
100	1		_aScoble, Robert,
245	1	0	_aNaked conversations : _bhow blogs are changing the way businesses talk with customers / _cRobert Scoble and Shel Israel.
260			_aHoboken, N.J. : _bJohn Wiley, _cc2006.
300			_ax, 251 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes indexes.
505	0		_aSouls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
650		0	_aBlogs.
650		0	_aBusiness communication.
650		0	_aInternet _xSocial aspects.
700	1		_aIsrael, Shel,
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cCIR
999			_c9348 _d9348