| 000 | 01258cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 16234250 | ||
| 003 | OSt | ||
| 005 | 20251121165713.0 | ||
| 008 | 100514s2012 njua b 001 0 eng | ||
| 010 | _a 2010020497 | ||
| 020 | _a978-1-29202-036-3 | ||
| 035 | _a16234250 | ||
| 035 | _a(OCoLC)633141314 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dBWX _dCDX _dDLC |
||
| 082 | 0 | 0 | _aCir./658.802/M819 |
| 100 | 1 | _aMooradian, Todd A. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cTodd A. Mooradian, Kurt Matzler, Lawrence J. Ring. |
| 260 |
_aBoston, MA : _bPearson Prentice Hall, _cc2014. |
||
| 300 |
_aiv, 428 pages : _billustrations ; _c29 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aMatzler, Kurt. | |
| 700 | 1 | _aRing, Lawrence J. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cCIR |
||
| 999 |
_c9291 _d9291 |
||