| 000 | 00820nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 251020b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781666871296 | ||
| 082 |
_aCir./658.4012/St832/2024 _b000582 |
||
| 100 |
_aStephens, Sharon. _913078 |
||
| 245 |
_aStrategic management for global recognition / _cby Sharon Stephens. |
||
| 260 |
_aUSA : _bAmerican Academic Publisher, _cc2024. |
||
| 300 |
_axiii, 304 pages : _billustrations ; _c25 cm. |
||
| 500 | _aincludes bibliography and index. | ||
| 505 | _aBrand history and overview.-- Key challenges facing brand.-- Brand management.-- Brand communication.-- Strategy.-- Packaging labeling and pricing.-- Brand process strategic.-- New product development and failure. | ||
| 650 | 0 |
_aStrategic planning. _97575 |
|
| 650 | 0 |
_aIndustrial management. _95311 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c9268 _d9268 |
||