000 00729nam a22002537a 4500
003 OSt
005 20251017092050.0
008 251017b |||||||| |||| 00| 0 eng d
020 _a9781412980531
040 _cDSSC
082 _aCir. 659.1 T126 2012
100 _aTag, Nancy R.
_913069
245 _aAd critique :
_bHow to deconstruct ads in order to build better advertising /
_cNancy R. Tag
260 _aUnited States of America :
_bSage,
_c2012.
300 _axiii, 199 p. ;
_bill. :
_c23cm.
336 _atext
337 _aunmediated
338 _avolume
504 _aInclude index.
650 0 _aAdvertising
_94923
650 0 _aAdvertising--Evaluation
_913070
650 0 _aCriticism
_913071
942 _2ddc
_cBK
999 _c9263
_d9263