| 000 | 01048cam a22003377i 4500 | ||
|---|---|---|---|
| 001 | 18812803 | ||
| 003 | OSt | ||
| 005 | 20260203111428.0 | ||
| 007 | 978 | ||
| 008 | 151008s2016 nju b 001 0 eng | ||
| 010 | _a 2015031972 | ||
| 020 | _a978-1-118-11271-7 | ||
| 035 | _a18812803 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 082 | 0 | 0 | _aCir./658.83/M141 |
| 100 | 1 |
_aMcDaniel, Carl, _cJr., |
|
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel, Jr., Roger Gates |
| 250 | _aNinth edition. | ||
| 264 | 1 |
_aHoboken, NJ : _bWiley, _cc2013. |
|
| 300 |
_axxx, 636 pages : _billustrations ; _c26 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aGates, Roger H., | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cCIR |
||
| 999 |
_c9165 _d9165 |
||