| 000 | 01172cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 13841242 | ||
| 003 | OSt | ||
| 005 | 20250425104116.0 | ||
| 008 | 050113s2006 maua 001 0 eng | ||
| 020 | _a978-0-07-131838-9 | ||
| 040 |
_aDLC _cDSSC _dDLC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 | _aCir./659.1/Ar4/2013 |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold and Christian Arens |
| 250 | _a14th edition | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axxxix, 722 pages : _bcolor illustrations ; _c28 cm. |
||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 500 | _aIncludes appendices and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aCommunication in marketing. _912161 |
|
| 650 | 0 |
_aMarketing _94508 |
|
| 700 |
_aWeigold, Michael F. _912614 _ejoint author |
||
| 700 |
_aArens, Christian _912615 _ejoint author |
||
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cCIR |
||
| 999 |
_c8950 _d8950 |
||