000			01854 a2200301 4500
003			OSt
005			20250327102653.0
008			210812b2018 |||||||| |||| 00| 0 eng d
020			_a9781133191421
040			_cDSSC
082			_aCir 658.82 Sh629 2013 _29th edition.
100			_aShimp, Terence A. _912596
245			_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp and J. Craig Andrews
250			_a9th Edition
260			_aBoston, MA: _bCengage Learning, _c2013.
300			_axix, 635 pages _bcolor illustrations _c28 cm
336			_atext
337			_aunmediated
338			_avolume
504			_aIncludes index
520			_a"Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns."
546			_aEnglish
650			_aCommunication in marketing
650			_aSales promotion
700			_aShimp, Terence A.
700			_aTitle
942			_2ddc _cBK
999			_c8922 _d8922