| 000 | 00945cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 17347928 | ||
| 003 | OSt | ||
| 005 | 20251202140343.0 | ||
| 008 | 120615s2013 maua b 001 0 eng | ||
| 020 | _a978-0-273-77941-4 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 | _aCir./658.827/K281 |
| 100 | 1 | _aKeller, Kevin Lane, | |
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a4th edition, Global edition | ||
| 260 |
_aBoston : _bPearson, _cc2013. |
||
| 300 |
_a590 pages : _bcolor illustrations ; _c29 cm. |
||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c8917 _d8917 |
||