| 000 | 00925cam a22003137a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250327084153.0 | ||
| 008 | 111206s2011 maua f 001 0 eng|d | ||
| 020 | _a9781424069071 | ||
| 040 | _cDSSC | ||
| 082 | 0 | 4 | _a659.132 |
| 100 | 1 | _aDrewniany, Bonnie L. | |
| 245 | 1 | 0 |
_aCreative strategy in advertising. _cBonnie L. Drewniany and A. Jerome Jewler. |
| 250 | _b. | ||
| 260 |
_aBoston, Mass. : _bWadsworth Cengage Learning, _cc2011. |
||
| 300 |
_axvi, 328 pages : _bcolored illustration ; _c26 cm. |
||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising copy. | |
| 650 | 0 | _aAdvertising layout and typography. | |
| 650 | 7 |
_aReklam _2sao _0157901 |
|
| 650 | 7 |
_aReklamtexter _2sao _0266938 |
|
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aAdvertising copy | |
| 700 | 1 | _aJewler, A. Jerome. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c8912 _d8912 |
||