| 000 | 01498cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 17897375 | ||
| 003 | OSt | ||
| 005 | 20250326164639.0 | ||
| 008 | 130924s2015 maua 000 0 eng | ||
| 010 | _a 2013038389 | ||
| 020 | _a978-1-292-01741-9 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 | _aCir./658.8342/So471 |
| 100 | 1 | _aSolomon, Michael R. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon, Saint Joseph's University. |
| 250 | _aEleventh Edition. | ||
| 260 |
_aBoston : _bPearson, _c2015. |
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| 300 |
_a604 pages : _billustrations ; _c29 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes glossary and index. | ||
| 505 | 0 | _aBuying, having, and being: an introduction to consumer behavior -- Decision making and consumer behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion. | |
| 650 | 0 | _aConsumer behavior. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c8908 _d8908 |
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