000			01914cam a2200313 a 4500
001			17294601
003			OSt
005			20250826104053.0
008			120511s2013 nyua b 001 0 eng
010			_a 2012019098
020			_a978-0-07-131837-2
040			_cDSSC
082	0	0	_aCir./658.83/H127/2013
100			_aHair, Joseph F. _912576
245	0	0	_aEssentials of marketing research / _cJoseph F. Hair, Jr, Mary Wolfinbarger Celsi, David J. Oritinau and Robert P. Bush.
250			_a3rd ed.
260			_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013.
300			_axviii, 414 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
520			_a"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
521			_bThe online book link
521			_bhttps://www.amazon.com/Essentials-Marketing-Research-Wolfinbarger-Ortinau/dp/0071318372/ref=sr_1_1?dchild=1&keywords=9780071318372&qid=1628763115&s=books&sr=1-1
650		0	_aMarketing research.
700	1		_aHair, Joseph F.
700			_aCelsi, Mary Wolfinbarger _912577
700			_aOritinau, David J. _912578
700			_aBush, Robert P. _912579
942			_2ddc _cCIR
999			_c8906 _d8906